My Story

Creative Visionary & Strategic Leader

Drew Andrews

Jeffrey Andrew Waney, better known as Drew Andrews, is a multifaceted creative entrepreneur with over 20 years of experience in music, media, and marketing. As a strategic thinker, innovator, and creative leader, he blends analytical skills with deep insights into trends, psychology, and artistry. His journey includes collaborations with industry giants such as Nike, Glamour Magazine, Mitsubishi, and Football Temple.

Drew is more than just a music producer, sound designer, and content creator—he is an entrepreneur embracing AI and digital innovation in his creative process. With a natural talent for talent scouting, strategic planning, and community-building, he continuously pushes the boundaries of creativity.

  • Mission: Inspire, innovate, and connect with like-minded visionaries.
  • Vision: Build a legacy that transcends industries and fuels creativity.
  • Philosophy: Growth is constant. Reinvention is key.

Creative Life Foundation (CLF)

Through CLF, Drew helps young talents and creatives find their voice, build confidence, and develop real-world skills in art, music, entrepreneurship, and social impact. He believes that creativity is not just a skill—it’s a mindset that opens doors, pushes boundaries, and turns dreams into reality.

Drew Andrews

MY STORY

I believe that life is a continuous evolution, a journey of creativity, resilience, and impact. My story isn’t just about where I’ve been—it’s about where I’m going and the people I inspire along the way.

Early Life & Roots

Born in Alkmaar on February 1, 1983, I grew up in a household filled with cultural diversity. My father was born in Surabaya, my mother in Makassar, and my grandfather on my father’s side was Manadonese. With such a rich blend of backgrounds, I was exposed to different traditions, beliefs, and ways of thinking. This upbringing taught me adaptability and a deep appreciation for cultural fusion.

Passion for Music & Creativity

Music became my first language, a way to express what words couldn't. Inspired by hip-hop, R&B, anime, gaming, fashion, and technology, I found creativity in every aspect of life. My passion for gadgets and traveling fueled my curiosity, while my family, friends, and fellow entrepreneurs pushed me to dream bigger.

Entrepreneurial Journey & Setbacks

The birth of my daughter in 2017 was a turning point in my life. It made me realize that consistency was something I had to master. I started taking social media seriously, and within a year, I saw real growth. I became a paid YouTuber and Twitch streamer, hitting a personal record of 75,000 streams on an Instagram reel. As my reach expanded, sponsors and collaborations started coming in. I raised my prices for services and realized I had a natural talent for business.

However, life isn’t always linear. I took a break for a year due to family illness and a period of depression. But instead of letting it define me, I used that time to reflect, rebuild, and come back stronger. I transformed Drew Andrews Music into an entrepreneurial brand and expanded Reversed Rhino, turning it into a greater success. Alongside my cousins and friends, I worked on multiple side hustles, each one a stepping stone in my journey. These experiences taught me the true power of mental resilience and adaptability—understanding that setbacks are just setups for greater comebacks.

Lifelong Learning & Mastery

I have spent hours, days, weeks, months, and years studying psychology, strategy, marketing, human behavior, sales, and business—constantly pushing myself to grow. My hunger for knowledge never stops, and I continue to refine my skills in design, video and photo editing, fashion, art, and music. On top of that, I have practiced karate and trained my mind relentlessly, preparing myself for every challenge ahead. Now, it is finally time to channel all this experience into a greater cause.

Present & The Road Ahead

Next up: collaborations with schools, municipalities, and companies. And behind the scenes? We’re secretly building even more projects—ones that, for now, must remain confidential.

This journey is far from over. I am constantly evolving, expanding my creative arsenal with AI, digital art, and new forms of expression. What remains constant is my drive: to push boundaries, to challenge norms, and to inspire others to do the same.

This is my story. But it’s also just the beginning.